Most low-ticket funnels see 10-15% take rates on order bumps. The difference between 15% and 50% is not the price or the copy. It is the type of offer you are making. Here is the exact strategy.
Walk into any Target store and look at the checkout aisle. You will see batteries, snacks, gift cards, phone chargers, and small impulse items. These are not products that require research, comparison, or a new buying decision. They are items that are easy to say yes to because they are low-cost, immediately useful, and require no thought.
This is exactly how your order bumps should work. The moment someone completes a purchase, they are in a buying state of mind. The worst thing you can do is interrupt that state with a complex offer that requires a new decision. The best thing you can do is present a simple, obvious add-on that makes the thing they just bought work better or faster.
If the main offer is a funnel template pack, the order bump is a swipe file of ad copy that works with those templates. The customer does not need to understand a new concept. They just need to say yes to more of the same thing.
The best order bumps make the main offer work faster. A worksheet that helps the customer implement the main offer in half the time. A checklist that prevents the most common mistakes. A done-for-you version of the most time-consuming step.
If the customer has to understand something new before they can evaluate the bump, the take rate drops. The bump should be immediately obvious in its value. They should be able to read the headline and say yes without reading the description.
Order bumps work best between $17 and $47. Above $97, the customer starts to think. Below $17, the perceived value drops. The sweet spot is an offer that feels like a steal relative to the main product.
The most common mistake is presenting an order bump that requires a new buying decision. A second course, a membership, a coaching call, a completely different product. These offers interrupt the buying state and force the customer to evaluate something new. Take rates drop to 5-10% immediately.
The second most common mistake is stacking too many bumps. Two well-positioned bumps will outperform four mediocre ones every time. Each additional bump adds friction and decision fatigue. The goal is to increase average order value without reducing the number of people who reach the book-a-call page.
Josh will review your order bumps and upsell sequence live on the call and tell you exactly what to change to increase your take rates and average order value.
Book a Strategy Call